The Mobile Web Is Where Your Customers Are...Are You?
There are 5 billion mobile phones in active use worldwide: 4 times more than PCs.
In 2010, mobile web usage increased 148% globally (Source: Quantcast) and the numbers continue to rise.
In fact, by the end of 2013, customers using the mobile web are projected to grow to over 5 billion.
Your customers are already looking for you on their mobile phones; shopping, seeking, comparing. This is a huge opportunity for your business you don't want to miss. If your business is not on the mobile web, a significant number of your customers won't be able to find you!
How is a mobile web site different than a main or full site?
Mobile websites exploit the special characteristics of mobile phones and mobile users to provide the best possible experience. Besides adapting to the smaller screen of a mobile phone, they are also easier to navigate using touch and provide more direct access to the information that customers need while on the go.
A made-for-mobile website helps your visitors quickly become customers with content and a design suited to the mobile context. For example, customers can use the unique features of the mobile phone to contact you such as the "call us" feature, where with one touch they call your business and the "find us" feature, which provides access to an interactive Google map showing your business address and allowing the customer to obtain directions from their present location to your business.